What is SEO?
SEO, or Search Engine Optimization, is the practice of increasing the traffic to your company website through organic search engine results. The goal of SEO for local businesses is to improve your search engine ranking for a keyword or set of keywords that potential customers in your area would be searching. If this seems overwhelming , don’t worry, we will break it down in simpler steps. Just know that SEO is essentially the effort of being as high up in the Google search results as possible.
How SEO Benefits Local Business
If there is one place you should be spending advertising dollars for long-term results, it is on SEO. This is for the simple fact that nowadays, when someone is looking for a product or service near them, they Google it. The results from ‘Dentist Kansas City’ or ‘Italian restaurant near me’ are options that people trust. After all, if you are the first option to pop up on Google, you must be the best option.
Cost of SEO for Missouri Businesses
Price can significantly vary depending on who you hire and your overall SEO strategy. If you are simply looking for someone to produce content for your blog, you could expect to pay anywhere from $1 per word to $100 for the entire post. It all depends what kind of quality you are looking for.
Most SEO services will charge a monthly fee, which can come out to around $1000 – $5000 a month. Again, it just depends what kind of quality you want and how comprehensive your overall SEO strategy is.
3 Simple Ways to Improve SEO for Local Businesses
- Set up your Google My Business profile
Google My Business puts your company on the map when it comes to local competition. Take the keyword “pizza restaurant kansas city mo” for example. The top verified pizza restaurants in Kansas City are shown at the top of the search query, providing their location, contact info, and website.
- Get reviews from customers
Good customer reviews are essential for converting new potential customers searching your industry. Getting customer reviews begins with providing an excellent experience for current customers. Follow this experience up with a prompt for them to leave you a review and make sure to let them know you value their post-purchase insights.
- Create content specific to your area
Your content should grab your target customer’s attention by incorporating something you already know they are interested in. For example, a video posted to a St. Louis dental offices website could feature the owner wearing a Cardinals’ jersey and offering a discount on teeth cleanings if the Cardinals win on Tuesday.